Building Financial Clarity for Australian Online Businesses
We've spent years working alongside business owners who needed more than spreadsheets and tax forms. What started in 2019 as consulting work has grown into something more focused—helping online businesses actually understand their numbers and what they mean for daily decisions.
Learn About Our Story
How We Got Here
Starting from a small consulting practice to serving online businesses across Australia. Each phase brought new insights about what actually helps business owners sleep better at night.
Humble Beginnings
Started with three e-commerce clients in Sydney who needed help beyond annual tax returns. We focused on monthly check-ins and straightforward reporting.
Expanded Focus
Opened our Homebush office after working with 27 online businesses. Learned that subscription models need completely different financial tracking than traditional retail.
Specialized Approach
Developed our quarterly planning framework specifically for digital businesses. Turns out most financial advice doesn't account for the volatility of online revenue.
Current Direction
Working with businesses across Australia while keeping that personal touch. We're planning workshops for autumn 2025 based on what clients keep asking about.
What Actually Works for Online Businesses
Most financial advice treats online businesses like traditional shops. But when your revenue can swing 40% month-to-month, you need different strategies.
We focus on building financial systems that reflect how digital businesses actually operate. That means tracking metrics that matter for online operations—customer acquisition costs, lifetime value, churn rates—alongside the standard financial statements.
- Monthly financial reviews that connect numbers to business decisions
- Cash flow planning that accounts for seasonal variations in online sales
- Tax strategies designed around digital revenue models
- Quarterly planning sessions to adjust for market changes
Where We Focus Our Energy
After working with dozens of online businesses, we've found our sweet spot. These are the areas where we consistently help clients make better decisions.
E-commerce Financial Planning
Online stores have unique challenges—inventory timing, platform fees, return rates. We help you build financial forecasts that actually reflect your business model instead of forcing you into retail templates.
- Revenue forecasting based on traffic and conversion patterns
- Inventory financing strategies
- Multi-channel income tracking
Subscription Business Models
Monthly recurring revenue looks stable on paper but managing cash flow and growth requires different thinking. We work with SaaS companies and membership sites to build sustainable financial strategies.
- Churn analysis and revenue retention planning
- Growth investment timing
- Deferred revenue management
Nerida Kowalski
Financial Consultant
Let's Talk About Your Numbers
We're scheduling consultations for mid-2025. If your online business is doing well but you're not sure what the numbers are actually telling you, we should probably chat. No pressure—just a conversation about whether we're a good fit.